Category: Ad Campaigns

Two-time Academy Award winning actress and Louisville native Jennifer Lawrence has just signed on as the face of Dior’s new perfume scheduled to launch later this year.

The 27-year-old actress has been a brand ambassador for Dior since 2012 and is now lending herself to the fragrance side of the iconic brand.

Few details have been revealed about the new fragrance, but it is the first new scent from the luxury label since it launched J’Adore almost 20 years ago in 1999.

According to a news release from Dior, the new scent, which was created by famous French perfumer François Demachy, is described as “an unprecedented fragrance and a powerful universe which marks the beginning of a new era for fragrance at the house of Dior.”