Two-time Academy Award winning actress and Louisville native Jennifer Lawrence has just signed on as the face of Dior’s new perfume scheduled to launch later this year.
The 27-year-old actress has been a brand ambassador for Dior since 2012 and is now lending herself to the fragrance side of the iconic brand.
Few details have been revealed about the new fragrance, but it is the first new scent from the luxury label since it launched J’Adore almost 20 years ago in 1999.
According to a news release from Dior, the new scent, which was created by famous French perfumer François Demachy, is described as “an unprecedented fragrance and a powerful universe which marks the beginning of a new era for fragrance at the house of Dior.”
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“It’s certainly not a darling. It never crossed our mind that everyone was going to love it,” Jennifer Lawrence said at The Contenders today of mother!, Darren Aronofsky’s polarizing Paramount picture in which she stars opposite Javier Bardem. “It’s an assault, but I think it’s necessary. I’m proud of us, and I’m proud of Darren for writing and conceiving it.”
Lawrence stars in the film as a woman known only as “Mother,” who finds herself at the hands of a mysterious and increasingly disturbing home invasion. Lawrence knew, taking on the project, that it would be a challenge — but one that she was ready to confront. “It was something I’d never done before,” the Oscar winner said. “It’s what I wanted from working with Darren, to be challenged in different ways. Everything about him is unique, and all the movies he’s made are unique.”
Lawrence’s preparations for the project involved “a three-week rehearsal period in Brooklyn,” though the actress said she found her character just before beginning production. And while the experience of the film is a daunting one, Lawrence said she had to keep herself in a good mental place to consider the endeavor worth the effort. “I had to find a place of staying mentally healthy with this bizarre job in all sorts of ways, and if I had to be sad all day, or feel intense emotional pain all day, I wouldn’t do this,” she said. “I’ve never lost myself [in a character] before this movie. I couldn’t get my brain in order.”
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